Campaign Ads Studio & Orchestration

Omnichannel Ad Campaign Creator & Creative Intelligence

Launch, A/B test, and scale high-converting ad campaigns across Meta Ads, TikTok, Line LAP, and Google Ads directly from Super Chat and Super API. Synchronize creative angles with live warehouse inventory and track closed sales.

Launch Campaign Studio Explore Campaign Ledger

Campaign Studio Cockpit Past 30 Days

LIVE

Active Campaign Spend +18.4%

฿542,000

฿18.0K/day paced spend

Click-to-Chat Rate Top 5%

4.85% CTR

2,418 inbound chat handshakes

Closing Velocity -22s Faster

1m 18s

95.4% PromptPay & COD match

Budget Efficiency Optimal

98.4%

Zero off-peak budget waste

Daily Campaign Spend vs. Closed Orders

Ad Spend (฿) Closed Orders ROAS Trajectory

Day 1 Day 7 Day 14 Day 25 (Payday Peak) Day 28 Day 31

Campaign AI Alert Payday retargeting ad sets pacing at 6.2x ROAS with 96.4% PromptPay QR slip verification.

Database & Telemetry Architecture

How Campaign Ads Studio Synchronizes to Multi-Channel APIs

Live zero-cookie synchronization orchestrating ad sets, creative variants, and click-to-chat handshakes across Meta, TikTok, Line, and PostgreSQL.

ENTITY 01 Ad Network API

CampaignRegistry

Synchronizes campaign objectives ('MESSAGES', 'CONVERSIONS'), target bid caps, and linked ad account IDs across Meta, TikTok, and Line.

• adObjective: 'MESSAGES' | 'CONVERSIONS'

• adAccountId: remote account ID

• flightDuration: integer (days)

ENTITY 02 Gemini Vertex AI

AdCreativeVariant

Generates 4 psychological copywriting angles, headline hooks, and bullet point objection-busters tailored to real buyer inquiries.

• variantType: 'A' (COD) | 'B' (Urgency)

• hookAngle: objection / specification

• empiricalCtr: decimal(3,2)

ENTITY 03 PostgreSQL Core

OrderAttribution

Maps inbound click IDs (fbclid, ttclid) to closed Vendure orders, coupon redemption, and verified bank transfers.

• clickHandshakeId: uuid / string

• orderState: 'PaymentSettled'

• netAttributedGmv: numeric

ENTITY 04 Predictive AI

BudgetPacingEngine

Models dayparting velocity and payday cycles, shifting capital dynamically into high-converting evening shopping hours.

• dailySpendPacing: ฿ / day

• daypartingBoost: +40% (20:00-23:00)

• burnEfficiency: 98.4%

FUNCTION 01 Multi-Channel

Multi-Channel Campaign Launchpad

Orchestrates and launches unified ad campaigns simultaneously across Meta Ads, TikTok Marketing API, Line LAP, and Google Ads.

Explore Campaign Ledger →

FUNCTION 02 Gemini AI

AI Copy & Creative Angles

Synthesizes customer chat doubts (advance payment fears, sizing, delivery times) to generate punchy direct-response copywriting hooks.

Inspect Creative Angles →

FUNCTION 03 Precision Audience

Precision Audience & Interest Targeting

Queries and discovers high-converting Meta interests, lookalikes, provincial boundaries, and age cohorts with verified purchasing power.

Target Verified Audiences →

FUNCTION 04 Budget Pacing

Dynamic Daily Budget Pacing

Prevents premature morning ad spend exhaustion by pacing daily budgets and boosting allocations during peak payday buying windows.

Simulate Budget Pacing →

FUNCTION 05 A/B Testing

Automated A/B Split Testing

Deploys Variant A (Objection-Buster) vs. Variant B (Urgency Scarcity) side-by-side, auto-scaling the winner after 100 chat handshakes.

Compare A/B Variants →

FUNCTION 06 Chat Handshake

Click-to-Chat Handshake Telemetry

Stitches incoming click IDs (fbclid, ttclid) directly into Super Chat conversation profiles with zero cookie loss.

View Handshake Telemetry →

FUNCTION 07 Fatigue Radar

Ad Creative Fatigue Radar

Monitors declining CTR and rising cost-per-chat, issuing proactive notifications before audience creative burnout erodes profit margins.

Check Fatigue Signals →

FUNCTION 08 Verified ROAS

Direct Bank Slip ROAS Attribution

Calculates return on ad spend using 100% verified mobile bank slip transfers (PromptPay QR) rather than modeled ad platform pixels.

Inspect Verified ROAS →

FUNCTION 09 Autonomous Scale

Autonomous Budget Shift Optimization

Autonomous recommendations to reallocate ad spend from stagnant ad sets to top-converting campaigns to capture maximum incremental profit.

Run Shift Simulator →

Campaign Orchestration & Performance Ledger

Interactive Campaign Orchestration Ledger

Real-time ledger tracking multi-channel ad campaigns, daily budget pacing, click-to-chat CTR, verified closed orders, and true ROAS.

Export Campaign Plan (CSV)

Showing 6 of 6 active campaigns

Campaign & Creative Hook ↕	Network	Daily Budget ↕	Chat CTR ↕	Won Orders ↕	Attributed GMV ↕	True ROAS ▼	Status
Meta Direct • Payday Cart Recovery Carousel & Video • Objection-Busting Free Delivery & COD Hook	Meta Ads	฿2,500/d	5.82%	64	฿385,000	7.42x	Scaling
Target Audience Persona Target Cohort: High-Intent 7-Day Carts Geographic Scope: Bangkok Metro & Yangon Device Filter: Mobile App 94.2% Top Performing Hook Zero-Deposit Doorstep COD Directly resolves advance payment distrust with 7-day official warranty. Budget Pacing & Spend Burn Paced at 98.8% Efficiency +40% budget boost auto-scheduled for Friday 20:00-23:00. Prescriptive AI Action Scale Daily Budget +25% Marginal CAC is ฿182 vs ฿310 blended threshold.
TikTok Spark • Influencer UGC Flash Creator Whitelisted Video • Mobile DM Fast-Track Checkout	TikTok Ads	฿1,800/d	5.14%	48	฿245,000	6.15x	Scaling
Target Audience Persona Target Cohort: Gen-Z Beauty & Lifestyle Age Bracket: 18 - 34 Years Placements: TikTok Feed & Spark Top Performing Hook Unboxing & Real Texture Test Visual demonstration driving instant DM checkout inquiries. Budget Pacing & Spend Burn Paced at 96.2% Efficiency Evening livestream spike accounts for 58% of daily sales. Prescriptive AI Action Refresh Creator UGC Angles Deploy Variant B to prevent frequency fatigue past 3.2x.
Meta Prospecting • High AOV VIP Lookalike Feed & Reels • Commercial Genset & High-Ticket Tech Hardware	Meta Ads	฿3,200/d	4.62%	42	฿312,000	5.24x	Scaling
Target Audience Persona Audience Base: Top 1% LTV Lookalike Demographics: Business Owners & Engineers Geo Target: Industrial Parks & CBD Top Performing Hook Power Outage Zero-Downtime Guarantee Addresses severe electrical disruptions with Volvo Penta reliability. Budget Pacing & Spend Burn Paced at 97.4% Efficiency High daytime B2B inquiry velocity between 09:00 and 17:00. Prescriptive AI Action Pre-Load Quotation Template Instant spec PDF dispatch in Super Chat increases closing by +32%.
Line LAP • VIP Re-Engagement Voucher Rich Menu Push • Exclusive 48-Hour Corporate Discount Code	Line LAP	฿1,400/d	4.25%	31	฿198,000	4.86x	Strong
Target Audience Persona Audience Base: Line Official Account Friends Demographics: Corporate Repeat Buyers Repeat Rate: 46.2% Repeat Purchases Top Performing Hook Exclusive VIP Tier Replenishment Offers bulk-order tiers and automated e-tax slip issuance. Budget Pacing & Spend Burn Paced at 99.1% Efficiency Broadcast scheduled for optimal Tuesday 11:30 lunch window. Prescriptive AI Action Enable Automated Bank Reconcile Super API matches PromptPay QR slips in under 30 seconds.
TikTok In-Feed • Summer Splash Apparel Dynamic Product Showcase • Waterproof Cosmetics & Travel Bags	TikTok Ads	฿1,600/d	4.10%	28	฿154,000	4.45x	Strong
Target Audience Persona Target Cohort: Travelers & Festival Goers Geographic Focus: Provincial & Resort Cities COD Preference: 68.4% Doorstep COD Top Performing Hook 100% Water Resistant Guarantee Water submergence stress test clip drove highest click volume. Budget Pacing & Spend Burn Paced at 95.5% Efficiency Budget caps restrict spend during non-delivery night hours. Prescriptive AI Action Add Automated Express Dispatch Promises 24h doorstep arrival for urgent orders.
Google PMax • High-Intent Search & Maps Search & Discovery • Direct WhatsApp Click-to-Chat Extension	Google Ads	฿2,200/d	3.85%	22	฿128,000	4.12x	Strong
Target Audience Persona Intent Signal: Direct Keyword Search Audience: Ready-to-Buy Local Consumers Direct Extension: WhatsApp Chat 78.4% Top Performing Hook Same-Day Local Pickup & Courier Spotlights warehouse proximity and verified genuine product stock. Budget Pacing & Spend Burn Paced at 96.8% Efficiency High conversion yield on high-intent commercial keywords. Prescriptive AI Action Add Dynamic Product Sitelinks Links directly to in-stock hero product SKU chat entrypoints.

Creative Intelligence & A/B Split Engine

Creative Variation & Copywriting Angle Matrix

Powered by Gemini 2.5 Pro on Vertex AI. Synthesizes real customer objections into 4 distinct direct-response marketing angles with empirical CTR benchmarks.

ANGLE 01 5.12% CTR

Objection-Buster

Directly eliminates advance payment fear with Doorstep Cash on Delivery (COD), zero-deposit ordering, and 7-day official warranty.

Cost / Inbound Chat: ฿185

Closing Win Rate: 27.4%

PromptPay Match: 96.8%

ANGLE 02 4.86% CTR

Flash Scarcity

Spotlights limited warehouse stock, urgent express shipping cutoff windows, and instant reserve vouchers valid for 15 minutes.

Cost / Inbound Chat: ฿198

Closing Win Rate: 24.2%

PromptPay Match: 94.5%

ANGLE 03 4.45% CTR

Technical Proof

Highlights verified product specifications, genuine sealed-box authenticity, and official manufacturer warranty coverage.

Cost / Inbound Chat: ฿212

Closing Win Rate: 21.8%

PromptPay Match: 98.2%

ANGLE 04 4.10% CTR

Executive Prestige

Tailored to high-AOV commercial buyers and luxury timepiece collectors emphasizing VIP presentation and corporate gifts.

Cost / Inbound Chat: ฿245

Closing Win Rate: 18.5%

PromptPay Match: 99.1%

Automated Split Testing Active: Studio continuously benchmarks Angle 01 vs. Angle 02. Ad spend is automatically shifted toward whichever creative hook generates the lowest cost-per-closed-order in Super Chat.

5.12% Winner CTR

Budget Flighting & Pacing

Campaign Budget Pacing & Reach Simulator

Model campaign performance before committing marketing spend. Simulate expected inbound chat volume, closed order projections, and true return on ad spend across Meta Ads, TikTok, and Line LAP.

✓

Algorithmic Dayparting Pacing:

Smooths spend delivery across 24 hours, concentrating capital during active buying hours.

✓

Payday Dynamic Budget Surge:

Automatically boosts daily ad budgets by +40% from the 25th to 2nd to capture salary surges.

✓

Real-Time Slip OCR Reconciliation:

Attributes verified bank transfer receipts directly back to the active campaign flight.

Campaign Flight Simulator

Predictive AI

Target Campaign Objective

Allocated Daily Budget Flight

Projected Attributed Revenue: ฿485,000 (5.38x ROAS)

• Forecasted Inbound Chats: 486 High-Intent Conversations

• Closed Won Orders: 118 Verified Purchases

• Blended Cost / Closed Deal (CAC): ฿254 / Won Order